THE MILESTONE OF 20 EXPERIENCE SHOPS
IN BELGIUM AND THE NETHERLANDS!

We still believe, and more than ever, in a personal, local brand experience. With our unique experience shop concept, we take customer experience to a new level.

We are therefore very pleased that the number of Floorify experience shops is increasing. In 2021 a new shop was delivered every 3 weeks.  Meanwhile, the magic mark of 20 store-in-stores has been reached in Belgium and the Netherlands! Also in 2022 a lot of new experience shops are planned, now also in France. 

When you enter an instore experience shop, you are completely immersed in the Floorify world.  A beautiful shop attracts, not a dark corner with boring shelves, but a young fresh trendy and light-filled Floorify zone, complete with Floorify floors and colours.  Maximum in-and outdoor communication complete with chaste Conny and scoutboy!

Consumers can discover for themselves the many advantages of a Floorify floor by means of interactive tests, and there are live installation demos that show, among other things, how the floor is installed.  In addition, consumers get the chance to see and feel their favourite floors on a large surface. 

And the experience shops are picking up!  We see exponential growth in sales by extending the consistent brand experience to all consumer contact moments. 

We believe that our store-in-store concept is the perfect complement to our digital strategy. It is the most effective way to offer more visibility and experience, and to carry this through consistently in both the on- and offline experience with our brand.