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Latest version: December 2022

This website is owned and managed by Floorify NV, a public limited company with registered office at Kruisboommolenstraat 30A, 8800 Roeselare, Belgium and VAT number BE-0655.893.511. 


A) General

FLOORIFY (hereinafter referred to as “FLOORIFY”, “we”) uses cookies to improve your browsing experience on
https://www.floorify.com or sub-websites (hereinafter referred to as the “Website”). All data that FLOORIFY extracts from these cookies is anonymous and is only used to understand the customer’s experience on the website, with the aim of improving the performance and usability of this website. 

You can find the archived versions of our Cookie Policy
here .


B) What is a cookie?

A cookie, also known as a HTTP cookie, a web cookie or a browser cookie, is usually a small text file sent from a website and stored in the user’s web browser while the user is browsing a website. When the user browses the same website in the future, the data stored in the cookie can be retrieved by the website to inform the website of the user’s latest activity.  

Cookies were designed as a reliable mechanism for websites to remember the status of the website or the user’s past activity. They help us to optimise your visit to the website, to remember technical choices, (for example language selection, newsletter, etc.) and to provide more relevant services and offers. If you wish to access the website, FLOORIFY recommends that you enable cookies. However, if you choose not to, you are always free keep them disabled.  


C) Types of cookies

Based on origin

First-party cookies: Cookies that are placed by a website that is being visited by the user at that moment (e.g. cookies placed by FLOORIFY/FlOORIFY minisites). 

Third-party cookies: Cookies that are placed by a domain name other than that of the website being visited by the user. If a user visits a website and a third party places a cookie via that website, then this is a third-party cookie. 

This website uses the following third-party cookies: 

  • Google Ads (marketing) 

  • Google Analytics (analytical)

    • Universal Analytics

    • GA4

  • Facebook Pixel (marketing)

  • Pinterest Pixel (marketing)

  • Linkedin Insights Tag (marketing)

  • Bing Ads (marketing)

  • Hotjar (analytical)

Based on processing purpose

Essential cookies: These cookies are essential for the correct functioning of this website. These cookies cannot be disabled. These cookies do not store any personally identifiable information. 

Functional cookies: Functional cookies are cookies that are required to ensure proper functioning of our website. In this way, we ensure that basic functions such as page navigation and access to secure areas of the website work correctly. Without these cookies, certain functionalities of the website may not work properly. For this reason, these cookies cannot be disabled. 

Statistics/analytical cookies: These cookies process analytical data to improve the ease of use and performance of our website.  All information is collected anonymously. 

Targeted cookies/marketing cookies: These cookies are placed on our website by advertisers. They are used to compile a profile of your interests and show you relevant ads. They do not store any direct personal information, but these cookies are linked to unique identifiers of your browser and device. 

Google Analytics: Google Analytics is an analytics service provided by Google that tracks website traffic. Google uses the data collected to track and monitor the use of our website. This data is shared with other Google services. 

If you do not want your activity to be available to Google Analytics, you can install the Google Analytics opt-out browser add-on. The add-on prevents Google Analytics JavaScript (ga.js, analytics.js and dc.js) from sharing information with Google Analytics. For more information, please refer to Google’s Privacy Policy:

Based on duration 

Session cookies: These cookies make it possible to simplify and link a user’s activities during a browser session. A browser session begins when a user opens the browser window and ends when the user closes the browser window. Session cookies are placed temporarily. As soon as you close the browser, all session cookies are deleted. Most functional cookies are session cookies. 

Persistent cookies: These cookies remain on your hard drive until you or your browser deletes them, depending on the expiry date of the cookie. 


The table below contains a summary of the cookies that FLOORIFY, where appropriate, collects and which information they store.

Essential cookies

.hubspot.com_cf_bm30 minutesUsed to differentiate between humans and bots. 
Widget-mediator.zopim.comAWSALBCORS7 daysUsed by Amazon Web Services for load balancing. 

Functional cookies

SnapABugHistorysnapengage1 year
Identifies a user of the live chat so that the history can be recorded. 
SnapABugVisitSnapABugVisitUntil the end of the session. Identifies a new user session for the live chat. 
Until the end of the session, 
Until the end of the session, 
Until the end of the session, 
30 minutes, 
Until the end of the session. 
Used to check whether the visitor's cookie data needs to be updated and to recognise the visitor's browser. 
1 year
1 year
1 year
364 days
Used to log into Pinterest and to group actions for users that cannot be identified by Pinterest. 
Until the end of the session 
365 days  
365 days 
Used to remember the selected language.  
Until the end of the session  
Until the end of the session 
Until the end of the session 
Until the end of the session 
Used by Zendesk during a session to identify the user. 

Analytical cookies

24 hours  
89 days  
90 days  
Until the end of the session,  
Until the end of the session ,  
389 days, 
90 days,  
365 days, 
177 days, 
177 days. 
Used to obtain the session ID and keep track of website visitors. 
730 days,
Until the end of the session
Used to understand how users use our website via Google Analytics. 
floorify.com_flowbox30 daysUsed to differentiate between users and calculates user, session and purchase data for analytical reports. 

Marketing cookies

389 days,
Stores the user’s video preferences. 
google.comNID183 daysUsed to show Google ads in Google services. 
14 days,
13 months
Used to identify a logged-in user on non-Google sites and to remember whether the user has consented to personalised ads. 
Until the end of the session,
Until the end of the session,
Until the end of the session
Used to collect information about your interactions with the website, the pages you have viewed and any specific marketing campaign that has brought you to the website. 
facebook.com_fbp90 daysUsed by Facebook to show ads on Facebook after a visit to the website. 


When you visit the website for the first time, you are asked by our cookie banner whether you consent to the use of non-essential cookies. You have the option of referring to the Cookie Policy before doing so.  

Please note that limiting or disabling certain cookies may negatively influence your experience of the website. 

In addition, there are a number of other options available to prevent cookies from being stored. If you want to learn more about cookies, please visit the website https://www.allaboutcookies.org This website provides more information about cookies, explains in detail how to delete cookies that you find and shows you how to allow trusted websites to store cookies on your computer.

F) Update

FLOORIFY is entitled to update this Cookie Policy by posting a new version on the website, whereby FLOORIFY will indicate the date of revision at the top of this document. As such, it is strongly recommended that you regularly consult the websites and the relevant page on which the Cookie Policy is displayed to ensure that you are aware of any changes. 

G) Questions?

Should you have any questions about this Cookie Policy or its implementation, you can always contact privacy@floorify.com.